Strategic Deck
FIFA World Cup 2026
Official Anthem — Shakira x Wizkid
Prepared for Wizkid
NMRK
The biggest World Cup in history.
USA · Mexico · Canada
Key Points
- Largest World Cup in history — expanded to 48 teams for the first time
- First time hosted in North America since 1994 — across three countries
- Three cultural markets to conquer — USA, Mexico, and Canada
- Shakira's "Waka Waka" remains the most successful World Cup song ever — 3.9B views on YouTube
Afrobeat anthem, global ambition.
Genre
AFROBEAT
Lead Artist
SHAKIRA
77M Spotify Monthly Listeners · 96M Instagram · Most streamed Latin artist of all time
Collaboration
2
Featured Artists — Wizkid + one additional artist to be confirmed
Shakira's World Cup legacy is unmatched. "Waka Waka" remains the most-watched World Cup song in history. Now she returns with an Afrobeat anthem — and Wizkid is the voice that makes it authentic.
Three global forces.
Shakira
The most streamed Latin artist of all time — her World Cup legacy is the standard
Shakira's "Waka Waka" defined the 2010 World Cup. Now she returns to define 2026 with an Afrobeat anthem that bridges Latin America, Africa, and the world.
Wizkid
First African artist to surpass 10B Spotify streams — the voice that makes this anthem authentic
Wizkid is the Afrobeats pioneer. His voice on a Shakira World Cup anthem is not just a collaboration — it's a cultural coronation. Nigeria + Colombia on the biggest stage in sports.
Third Artist
A third artist will complete the global trio
The third voice on the anthem will be confirmed following Wizkid's participation. This artist will add an additional market dimension to the collaboration.
Wizkid
The Godfather of Afrobeats on the world's biggest stage
On the Song
FEATURED ARTIST
Wizkid's voice IS Afrobeats — the genre the anthem is built on
Cultural Impact
AFROBEATS PIONEER
First African artist to 10B Spotify streams. "One Dance" proved global crossover at the highest level
Market Impact
AFRICA + UK + GLOBAL
Nigerian heritage = Africa's most passionate football nation. UK diaspora market. Global crossover proven with Drake
Why It Works
- Wizkid IS Afrobeats — there is no more authentic voice for an Afrobeat World Cup anthem
- "One Dance" with Drake surpassed 3B streams — proven crossover at the highest commercial level
- Nigerian heritage means the anthem resonates in Africa's largest and most passionate football market
- UK diaspora market adds European reach without compromising African authenticity
Strategic Coverage
Combined reach, global impact.
Spotify
Synergy Breakdown
- Shakira's LATAM dominance + Wizkid's African stronghold = the two biggest football continents
- USA crossover proven by both artists — Shakira (#1 Latin artist in US) and Wizkid (#1 Hot 100 with "One Dance")
- UK/Europe market: Wizkid's diaspora reach + Shakira's global pop appeal
- Gen Z + Millennial + Gen X coverage — Shakira bridges all demographics, Wizkid owns Gen Z/Millennial
- Afrobeats is the fastest-growing genre globally — Wizkid legitimizes the anthem's genre identity
- Historical significance: First time a Colombian and Nigerian share a World Cup anthem
One invitation. One historic moment.
The Invitation
Wizkid is invited to join Shakira's FIFA World Cup 2026 official anthem as featured artist — alongside a third collaborator to be confirmed.
1. The Song
Featured artist on the official FIFA World Cup 2026 anthem with Shakira. Afrobeat genre. Release: Summer 2026.
2. The Stage
FIFA World Cup 2026 opening/closing ceremony performance potential. 5B+ global viewers. USA · Mexico · Canada.
3. The Impact
Combined reach of 90M+ monthly Spotify listeners. Association with the most-watched sporting event on Earth.
One song. Three voices. Five billion viewers. The anthem that defines the biggest World Cup in history.
Prepared for Wizkid · NMRK · May 2026